The LesserThan Team

Chris Cagle

Founder & Managing Partner
When the daily deal space exploded in 2010 with the unbelieveable rises of companies like Groupon and LivingSocial, Chris decided that the need for aggregation and better organization was the future of the industry. With that vision in mind, he built LesserThan. In mid-2011 he partnered with the rest of the team to help build the business even further.

Before starting LesserThan, Chris worked as the senior web developer at a Pittsburgh, PA marketing and advertising firm.

Anthony Iacovone

Managing Partner
A leading voice in the area of mobile technology, Mr. Iacovone conceptualized and founded Augme Technologies Inc. in 2005. Augme bridged major gaps that existed in both the technology and distribution strategies in the mobile marketing space. Since its inception Augme has grown to a $250 million leader in mobile technology.

Scott Russo

Managing Partner
Scott is an entrepreneur focused on launching and growing new business ventures based on technological innovations in telecommunications, mobile applications and new media. Scott's diverse operational experience includes strategic planning, finance, product marketing, sales strategy, channel management, client services and operations.

Scott co-founded Augme Mobile in 2008, subsequently serving as COO of the acquiring company for a year before turning his attention back to new ventures.

Scott is a Managing Partner at Mogility Capital, an operationally-focused fund transforming early-stage ventures into profitable companies positioned for long-term growth and exit.

James Lawson

Managing Partner
Jim is an attorney and entrepreneur who specializes in launching, supporting and monetizing technology and new media organizations. Jim has served as General Counsel and executive level management to several VC-backed and publicly traded companies. In 1999 he co-founded a web-based sports/entertainment services business and in 2008 he co-founded Augme Mobile, after which he served as Chief Legal Officer and General Counsel for Augme Technologies, Inc. Before turning his focus to technology ventures and emerging businesses, Jim was a Partner in the Washington, DC office of the law firm McDermott, Will, Emery, LLP, where he represented Fortune 100 companies and growing businesses in both litigation and corporate counseling capacities.

Jim is a Managing Partner at Mogility Capital, an operationally-focused fund transforming early-stage ventures into profitable companies positioned for long-term growth and exit.

Mark Severini

Managing Partner
Mark Severini was the Founder of the Gramercy Group, an advertising and marketing agency sold in 2000 to Publicis - the third largest, global ad network. Mr. Severini partnered with Mr. Iacovone to start Augme Mobile in 2005. After the sale of the company to a public entity, he served as CEO responsible for integration of the merger/acquisition.

Subsequently, Mark served as President of Publicis Dialog NY an integrated marketing division which included branding, direct, sales promotion, digital and data base marketing services.